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How to Make Money From Podcasts: 💰11 Ways to Monetize Podcasts 2021
do you think of me Start playing a podcast And you want to know how podcasters make money?
Or do you already have a podcast and are looking for ways to increase your earnings?
Good news, there are many different ways to monetize a podcast ...
Some work well when you are just starting out, others work better when you are more established and have a larger audience.
Either way, you will find at least one way to make money from podcasts regardless of which stage you are in.
Affiliate Marketing
Affiliate marketing or performance marketing is where you get paid when you refer people to other companies. You usually earn money when someone makes a purchase.
Affiliate marketing works best when you promote products or services that you use or know, so that you can promote them authentically.
You can create your own "ad" placement to promote an affiliate offer if you do not have an audience size for traditional sponsors. Or, of course, you can include a reference to a product or service as you introduce your regular content.
There are affiliate programs for nearly every popular product or service. Amazon It is one of the most popular programs, or you can also join a network such as ShareASale Where you can search and apply to join specific programs.
Using a plugin like Lasso Highly recommended. This allows you to create short links that redirect to your tracking link (among a host of other helpful features). This makes it easy to say the short and memorable URL on your podcast.
It is also useful Create a WordPress blog So that people can easily learn more and find all the different companies that I mentioned.
Update: Buzzsprout recently added an affiliate marketplace To make it as easy as possible to make money from your offer:
If you want to learn more about how to do affiliate marketing honestly and effectively, check out the amazing (and free) Marketing guide Affiliated by Pat Flynn.
Sponsors and advertisements
Ads and sponsorships are probably the first things you think of when looking for ways to make money from podcasts.
There are many different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting script, and more. You typically need a larger audience of at least 5,000 or 10,000 listeners per month to work with them.
It is one of the largest ad networks Midroll Another popular network is Authentic , And many more Podcast hosting companies It has its own networks, too.
Another option that can work well if you have a smaller or more specialized audience is to directly reach the companies that will be most suitable for your audience.
Courses
Many popular podcast creators create their own online courses to teach content similar to what they talk about on their podcast.
Online courses It's a great way to teach something in an easy-to-follow manner since anyone can get a specific result once they complete it.
Another option for promoting the courses is to use a webinar platform to help demonstrate the value of what you offer for approximately 45 minutes and ultimately deliver your course.
These work well because people directly engage and interact with you.
Services
You can provide services related to your podcast content.
I used to analyze and critique online ads on podcasts and the service I did was Google AdWords and Facebook Ads.
By proving that I knew what I was an expert on the topic, people knew that they would have expert-level advertising management. This made it much easier to get clients without having to "sell" them based on my capabilities.
You could do something similar in many different industries.
Training and consulting
Training and consulting is a bit like offering a service, but you usually don't do the work for them. Alternatively, you can help or guide them on how to improve.
Common industries with a lot of counselors and coaches are fitness, diet, business, and education, but I am sure there are advisors in every industry.
Crowdfunding and donations
You can request donations to help support you and your podcast. More podcasts focused on entertainment would be suitable for monetization this way.
A common platform for accepting donations Patreon . They make it really easy to offer additional content or rewards depending on how much money people support you with.
It even gives you the ability to have a separate paid RSS feed only, which relates well to the following method for making money from podcasts ...
Premium content
Really premium content can be anything you want, but some of the popular ways podcasts provide premium content are:
- Additional interviews
- Behind the scenes content
- The RSS feed is ad-free
- RSS feed for early access
- Q&A with hosts
Enjoy finding unique ways to provide additional value to your community for just a few dollars a month.
The Daily Wire Is a podcast and news site that offers video podcast releases, live episodes, coupons, and other bonuses when purchasing an annual subscription. No matter what you think of the content they provide, this is a great example of premium content.
Events
Not only is hosting events a great way to make money, it also brings the best fans together and brings them more value.
One example I heard about from Pat Flynn was a conference Walker Stalker . He started with a podcast about The Walking Dead TV.
Another example by Sam Harris combines Patreon with live events where as you become a patron you can get early access to tickets for his live events.
Physical products
Physical products are things like T-shirts, mugs, and other gifts.
Generation Why Podcast offers a large number Of different products , Plus premium content and a very active Patreon page.
You can use a site like Teespring To make sure you get enough sales before you print them - this way you won't be bogged down with a batch of products.
Wrote
Taking advantage of the popular podcast for book sales is another excellent way to make money and increase your power.
You can use your podcast audience to get those first sales and reviews that will help your book stand out as well.
There are two examples that you're aware of (and have bought):
- Pat Flynn wrote the WSJ Bestseller Do you fly
- Chris Ducker recently came up with Rise of the Youpreneur
You can also be a guest on other podcasts to help promote your book when it launches.
Combine methods
As you can see, there are many different ways to make money from Podcasts. Combining several different methods is a popular technique and you can always change and adjust your monetization methods over time.
There is no "right" way to turn your podcast into a business, just the way for you .
Have I missed any monetization methods you use? Or do you have a favorite? Let me know in the comments!
How much money do podcasts make?
Do podcasts make money? Of course they do!
Big names get large amounts of listeners and large amounts of advertising revenue in return.
According to AdvertiseCast , The average CPM for 30 seconds (CPM) is $ 18, while the CPM for 60 seconds is $ 25.
Ringer achieved around 420 million downloads in 2018, and achieved $ 15 million in advertising revenue (paywall). Amy Schumer earned $ 1 million on payday just to create a show for Spotify.
- The Bowery Boys is a podcast about the history of New York City More than $ 3,800 a month from It investigates during Patreon.
- يحقق The Last Podcast On The Left More than $ 57,000 a month from Only over Patreon. They also sell T-shirts and do regular live shows in different cities.
You can type a "podcast" in Patreon's search box to see more examples, but not everyone shares their earnings, although you can estimate the number of recipients.
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